INS – How It Works

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INS – How It Works


INS directly connects grocery manufacturers and consumers,  and creates an ecosystem in which the INS token will be used as means of consumer loyalty program rewards.


This will have several benefits to consumers:

  • High-quality groceries cheaper than in stores
  • Groceries bought online easily and conveniently
  • Unlimited access to suppliers of choice


Benefits to manufacturers:

  • Full control of product pricing and listing
  • Marketing and promotion directly to consumers
  • Fast and detailed customer feedback


INS has a strong management team, with experience in the field of retail, tech and ecommerce.

Seven of the top 20 FMCG manufacturers confirmed their interest in the INS and it’s business model. Interest doesn’t equal cashflow (yet), but it is a positive that INS has signed several understandings to cooperate.

INS Pitch



Collinstar Capital & Blockchain Ventures has contributed 1 million USD (in ETH), so basically “buying 3% of all tokens”. On the one hand, it is a sign of strength, but it could also be a weakness, as the price of the token could be impacted if this partner sells their stake.

News 1 mio investment.PNG

Currently, 88% of the hard cap is raised, hard cap = 60,000 ETH = $ 30 mln.

INS Funds raised

INS bonus


INS will be listed on HitBTC, the 5th largest crypto exchange globally supporting multiple cryptos and tokens.

HitBTC listing

So only upside?

Not quite. As with any investment, but in particular with ICO’s, contributing leads to a substantial risk as we (or you) never know for sure that the (INS) business model works out. So we take into account that this investment could drop to an equity value of 0 and become worthless. That is simply the biggest risk for this contribution. If you can’t handle that, then do not contribute.

That also explains why we want to build a diversified portfolio of at least 100 tokens. Some will go bust, some will be stable and some will go boom. But in the long run, we expect to manage a profitable portfolio by focusing on quality business models, growth markets, strong management teams and tokens with cash flow.


Feel free to visit our

Portfolio of 100


Contribute to the INS ICO


Disclaimer: CryptoRatingDesk contributed to this ICO.

All information above is for educational purpose only.

Contributing to ICO’s could lead to substantial losses, so only invest money you’re allowed to lose (by the Mrs.).

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